Thursday, August 6, 2009

Psychological facts help explain slow reaction to global warming, says APA task force

American Psychological Association: While most Americans think climate change is an important issue, they don't see it as an immediate threat, so getting people to "go green" requires policymakers, scientists and marketers to look at psychological barriers to change and what leads people to action, according to a task force of the American Psychological Association.

Scientific evidence shows the main influences of climate change are behavioral – population growth and energy consumption. "What is unique about current global climate change is the role of human behavior," said task force chair Janet Swim, PhD, of Pennsylvania State University. "We must look at the reasons people are not acting in order to understand how to get people to act."

APA's Task Force on the Interface Between Psychology and Global Climate Change examined decades of psychological research and practice that have been specifically applied and tested in the arena of climate change, such as environmental and conservation psychology and research on natural and technological disasters. The task force presented its findings at APA's 117th Annual Convention in Toronto in a report that was accepted by the association's governing Council of Representatives.

… The task force said numerous psychological barriers are to blame, including:
  • Uncertainty …
  • Mistrust…
  • Denial …
  • Undervaluing Risks
  • Lack of Control –
  • Habit – Ingrained behaviors are extremely resistant to permanent change while others change slowly. Habit is the most important obstacle to pro-environment behavior, according to the report.
Daumier's lithograph of Gargantua

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